€12m Manor House and Tourist Village For Sale near Siena, Italy
€12m 18th Century Manor House and Tourist Village For Sale near Siena, Italy with Ville Casali Real Estate
In 2020 Brent Underwood purchased Cerro Gordo, a ghost town in California, and has since documented his journey on his 'Ghost Town Living' Youtube channel. His captivating and high quality video diaries of the adventures, trials and tribulations involved in such an ambitious project have propelled his channel to 1.5m Youtube followers (in addition to subscribers on a second Youtube channel and followers on other social media channels).
His in-depth coverage has garnered a total of 74m video views – not bad for a channel just over 2 years old and a powerful example of what can be achieved if you buy an abandoned village in the digital era. There are a multitude of ways for a privately owned village to generate revenue – especially if it's a 'Wild West' ghost town such as Cerro Gordo – and it seems Brent has been exploring many of the most popular options so we've covered a few of those methods below:
Brent's success in building a business around the Cerro Gordo 'brand' is no fluke. Having previously founded a hostel in Brooklyn and then a very successful, hip hostel in Austin Texas, Brent had likely already learned some valuable business lessons. He'd also been partner in Brass Check – a marketing company – and had written a book so he had a range of experiences to take with him in to his new venture.
Having said this, there are few ways to fully prepare for taking ownership of (and residence in) a remote ghost town and Brent's resourcefulness, willingness to take risks and entrepreneurial knowledge have all combined to create what is shaping up to be a great success.
€12m 18th Century Manor House and Tourist Village For Sale near Siena, Italy with Ville Casali Real Estate
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